Box To Car Project

Helvetica Writing

Helvetica originated in Switzerland, Münchenstein specifically.

The original name meant Switzerland in German.

Helvetica was created in 1957.

Helvetica brought Swiss style design.

Three types of design discussed in the film are grunge, modernism, and post modernism.

Some insight I gained included the styles and debates of modern and pre-modern design.

Some examples of Helvetica I found are:

Massimo Vignelli was an Italian designer born in the 1930s, he established multiple studios and companies, some of which became world famous and hugely popular. Some of his work includes.

Another designer was Rick Poynar, Rick has designed many works of art for magazines, schools, and businesses, he is still a large designer today but also writes literature and critics other works. Some examples of his work are:

Next designer is Witt Crouwel who practically invented Swiss design, his works paved the way for modern Swiss design. Some of his works are:

The last designer is Matthew Carter, Carter was originally a type maker but made his way to type design, after he grew fascinated with the idea of producing his own content. Some of his work is:

http://www.designishistory.com/1960/massimo-vignelli/
http://www.designersandbooks.com/commentator/bio/rick-poynor
http://design.designmuseum.org/design/matthew-carter

The most common font I use is the default font, usually Arial or Times New Roman, I don't see anything wrong with it and I can read it clearly so I just keep it as I see no reason to exchange it for a larger or smaller, cleaner, or sloppier version.

Resume Notes

ROP Career Skills
How to write a good great resume:

Your ROP Portfolio:

• A Portfolio containing three or more of your best work samples and a written explanation of each piece.
• Letter of Introduction
• Resume
• List of References
• Letter of Recommendation

Use the ROP Portfolio Handbook as a Guide

Job Seekers Trifecta:

• A solid, well written, and well designed resume.
• An equally well crafted list of references.
• A flawless handwritten jon application.

Your Resume Should Have:

• Who you are and how you can be contacted
• Your job objective
• Your level of education
• Your work history or experience 
• Your special skills and abilities

Edit and Refine your Resume:

• Take time to write your resume
• No typo's, use spellchecker
• No mistakes, look for double words, grammar errors
• No misleading information
• Format your text for east reading and searching

Resume writing tips:

• List most recent job experience first
• List most important skills first
• Leave out the obvious
• Avoid negativity
• Go with what you got: summer jobs, volunteer experience, clubs, relevant hobbies
• Don't have a degree or diploma? State your estimated date for completion, class of 201X
• Proofread! Ask at least 3 people to read your resume in detail to spot mistakes. Catch them before your interviewer does!

Style Can Vary:

• Just keep it professional, well organized and easy to read

ROP Portfolio Handbook:

• Contains tips and guides for all aspects of you portfolio
• has 2 sample resumes and a resume template to fill out so you can get started
• Link is on class blog, download the PDF file to your computer and read it thoroughly

How to get started:

• Find a program to write your resume with, such as Word, Google Docs, or Pages
• Think of what your ideal job might be this summer or in the future, align your resume info and objectives to that job
• Use the Resume Template in the ROP Portfolio Handbook and list all your important details.

Type "face" Project

Typeface Project

Typography Poster

Color Theory Part C: Writing

The three primary colors are red, green, and blue. Secondary colors are created by combining two primary colors such as green. Tertiary colors are a combination of three colors, primary or secondary such as dark violet. Subtractive colors take color away to heighten the exposure where as additive colors add exposure to the color of the filter they're put through. Colors affect our perception by giving us emotional or physical statures such as sleep, hunger, pain, happiness, etc.  Colors affect each other by combining two perceptions into one, or creating a new one in it's self.

                                                                                        Monotone:





Greyscale    





                          Complimentary color

Color Theory Part B: Swatch Art

Color Theory Part A: Color Wheel

Typography Notes

Typography:

Legibility: Choose classical time-tested typefaces

Serif vs Sans Serif: Serif reads best at smaller sizes, can be complimentary

Font Variance: Too many confuse the reader.

Definition: Fonts that are too similar cause ambiguity.

Readability: Use upper and lower case letters for optimum clarity.

Alignment: Left alignment reads easiest, consider eye flow as it moves down a page.

Emphasis: Use these tools with discretion and without disturbing eye flow.
(Italics/Bold/Size/Color/Typestyle Change)

Integrity: Avoid stretching or distorting type.

Weight: Strive for a sense of balance.

The mac is not a typewriter

Kerning: The individual space between letters.

Tracking: Applying Kerning to the entire word.

Large Text Blocks: Rags

Color Theory Notes

Color Theory:

ROYGBIV:
Red, Orange, Yellow, Green, Blue, Indigo, Violet

Primary:
Pigment generated colors are derived from these primary colors: Red, Yellow, and Blue
Light generated colors are derived from these primary colors: red, Green, and Blue

Secondary:
Mixing primary colors creates other colors. For example: blue + yellow = green blue + red = violet

Tertiary and Beyond:
A secondary color wheel can expand to tertiary and beyond

Color Mixing:

RGB
Red, Green, Blue
Light Generated Model

RGY
Red, Green, Yellow
Pigment Generated Model

CYMK
Cyan, Magenta, Yellow, Black
Print Process Model

Color Modes:

Monochrome
Tints, shades and tones of a single hue

Grey Scale
Black and White only

Web Safe RGB
Hexadecimal compatible

Color Modification:

Tints
Add white to a pure hue

Shades
Add black to a pure hue

Tones
Add grey to a pure hue

Color Harmony:
Use complimentary colors
Split complementary
Analogous
Triad
Tetradic
Quadrilateral

Color palettes:
Different color palettes can invoke mood, location, and emotion

Color properties:
Cool, Warm, Bright, Dark, Saturated, Desaturated

Color Intensity:
Color Intensity changes in relation to its surrounding color

Color Intensity Illusion:
Using lighting to change shade

Color Associations:
these types of color associations are universal to all people

Cultural and Psychological Color Associations:
These color associations are generated from cultural and contemporary sources and may not be universally recognizable.

Why Color Matters:
73% of purchasing decisions are now made in-store
Catching the shopper's eye and conveying information effectively are critical to successful sales
Color increases brand recognition by up to 80%

Color Affects Appetite:
Blue is a rare occurrence in nature
We have no appetite response to blue food

Color Affects The Mind:
Pink is a tranquilizing color that drains your energy
Used in prisons, holding cells, opposing team locker rooms