Ubisoft has been in business making video games since 1986, it’s original logo looked like something similar to this: 
The current logo differs greatly, using mostly the symbol and less of the lettering, this is because the more modern targets for video games would be younger children or teens, who remember something visually rather than having to read and remember. The only thing the new logo retained from the original is the name, which is pretty much all it could. Ubisoft hasn’t released why their logo is what it is, but the popular belief is that it correlates to the Golden Ratio, a sort of pentagram shape that has been a longtime paradigm of visual design.
The current logo differs greatly, using mostly the symbol and less of the lettering, this is because the more modern targets for video games would be younger children or teens, who remember something visually rather than having to read and remember. The only thing the new logo retained from the original is the name, which is pretty much all it could. Ubisoft hasn’t released why their logo is what it is, but the popular belief is that it correlates to the Golden Ratio, a sort of pentagram shape that has been a longtime paradigm of visual design.
1988- 1993
1993-1995
1995-2003
2003- Present day
This logo fits into the fifth style because it focuses on the visual aspect more than the name of the company, likely to appeal to their target audience.
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